Growth Street is thrilled to share the news! Visual Lease Receives Growth Investment From Spectrum Equity

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Helping founders from industry scale.

You can hit the accelerator without losing control.

We provide founders of rapidly growing SaaS and technology-enabled services companies with a unique balance of capital and help.

Scale your sales & marketing, hire your first professional executives, better leverage your systems and processes, adopt best practices, expand your addressable market, and even acquire a competitor or complementary business.

We are your partners and sounding board. It starts with how we can help you -- not how you can help us!

We are currently investing out of a $70 million, fully-committed fund.

Come join us on Growth Street.

Founders lived the problem the business is now solving
Vertical SaaS and technology-enabled services companies
Across the U.S. with a focus on underserved markets
$1-5 million of annual run-rate recurring revenue
$3-10 million
  • Industry:

    B2B Vertical SaaS; Accounting

    Suralink‘s SaaS solution is specifically built for accounting firms to manage workflows related to PBC request lists and secure document transfer to deliver internal operational efficiencies and improve client experience. Founder was previously an auditor and corporate controller.

    Tim Ballantyne

    Co-Founder and CEO

    Tim Ballantyne

    Co-Founder and CEO

    Why did you choose to partner with Growth Street?

    As our business grows, we continue to face challenges that are new to us but common for companies that have a similar profile to us. In addition to the capital that allows us to pursue our objectives, Growth Street’s specialized focus allows us to tackle these challenges more quickly and more effectively. Growth Street has been down this road many times before and can help us get to our destination more quickly.

    How did you confirm Growth Street was the right partner?

    We had several discussions about the specifics of Growth Street's methodology and how exactly they would help us grow. We ensured we were aligned on our desired outcomes for the company. We talked to their portfolio companies to see what they were like to work with day-in and day-out. After all of that, we knew Growth Street was the right partner for Suralink.

    What inspired you to start your own company?

    While working in public accounting I grew frustrated with the processes we used to interact with clients. They were not only inefficient, they routinely caused serious problems and delays. A much better way seemed obvious, and I’ve always wanted to be an entrepreneur!

    When you are not working where can we find you?

    At this stage of my life, at the park with my kids, at the pool with my kids, or playing Lego’s and Minecraft with my kids.

    Who is better at ping pong, Nate or Steve?

    If it’s a doubles game, in a non-regulation size room, with no warmup, playing with brand new partners, and playing only to five points… definitely Steve. Any other time, Nate.

  • Industry:

    B2B Vertical SaaS; Hospitality

    Hotel Effectiveness‘ SaaS platform allows hotel owners, third party management companies, and property-level managers to control labor expenses according to occupancy rates and labor standards. Founders previously worked at IHG Hotels & Resorts.

    Mike Martin

    Co-Founder and CEO

    Mike Martin

    Co-Founder and CEO

    Why did you choose to partner with Growth Street?

    I knew we could do more and move faster, but I needed the right partner. Growth Street is that partner for us. We specifically chose to partner with Growth Street because the firm's culture, values, and goals align perfectly with our company's. Partnering with Growth Street allows us to accelerate our growth, invest in our people and industry-leading product, and consider add-on acquisitions to deliver even greater value to our customers.

    How would you describe life after partnering with Growth Street?

    Partnering with Growth Street has made my life better. Even though we had a profitable and growing business, deep down I was always worried about something. I often felt alone whenever I had an important decision to make. Today, I worry less and spend more time thinking longer term about the business. I’m happier at work. Even more importantly, my wife tells me that I’m noticeably happier and less stressed at home.

    Before Growth Street, who did you talk to about important work stuff?

    I have always sought out entrepreneurs from all types of businesses and at all stages. When I talk to an entrepreneur who’s ahead of me on building their company, I learn how they did it. When I speak with an earlier stage entrepreneur, I get more clarity about my own business from giving them advice about their business.

    How has Growth Street helped?

    Strategically, Growth Street helped us complete our first acquisition. We never would have done that without them. Their team has helped us create a scalable sales & marketing technical platform. They have identified key executive hires from their own networks. They also helped us in smaller ways like advising on how to structure a partnership or deal with a tricky customer issue.

    When you are not working where can we find you?

    I’ve been in the hotel business for most of my life, so not surprisingly, I love visiting hotels and traveling. Closer to home, I ride a Peloton bike most mornings. It gives totally measurable results and allows you to take classes to compete against thousands of people all around the world. It’s the perfect workout for a super competitive person.

    What inspired you to start your own company?

    I was a frustrated employee and saw companies that became too large to care genuinely for their customers and team members.

    Who is better at ping pong, Nate or Steve?

    Nate – that perfect smile is disarming and makes you want to let him win.

  • Industry:

    B2B Vertical SaaS; Real Estate

    Visual Lease provides end-to-end lease accounting and management SaaS. Founder previously started a lease auditing services business.

     

    In June 2019, Visual Lease completed a successful financing with Spectrum Equity.

    Marc Betesh

    Founder and CEO

    Marc Betesh

    Founder and CEO

    Why did you choose to partner with Growth Street?

    Good, wholesome, really smart guys. Good values. I always look for people who will make proper, well-reasoned decisions. And I look for people who share my values of honesty, transparency and integrity.

    How would you describe Growth Street as an investor?

    As soon as Growth Street invested in us, they jumped in to help improve our organizational structure and position us for growth. Steve and Nate clearly are not your standard investors. They are true partners. Not only do they help us achieve our vision for the company, they care about me personally and about maximizing my success as a founder and entrepreneur.

    When you are not working what are you doing?

    I’m always working. I integrate my work with my family life; they are not separate activities. I don’t see work as work, but rather as my hobby and lifestyle.

    Who is better at ping pong, Nate or Steve?

    Nate, for sure.

  • Industry:

    B2B Vertical SaaS; Child Care

    ChildCareCRM’s SaaS platform offers child care center owners and directors a comprehensive, web-based customer relationship and marketing automation system specifically designed for the child care industry. Founder previously worked at a childcare management software company.

    Chuck Gibbs

    Co-Founder and CEO

    Chuck Gibbs

    Co-Founder and CEO

    Why did you choose to partner with Growth Street?

    They are engaged, team-oriented, minority investors, who provided capital and expertise to grow the business, and they had the right connections for the next level. It just felt right.

    How has Growth Street helped?

    Steve and Nate’s guidance and sometimes “tough love” has made us a better company, and their connections have provided us opportunities we otherwise may have never had. They have helped with marketing strategy, planning and systems, financial budgeting and analysis, coordinated offshore projects we needed done, provided analysis around key hires, managed a small acquisition, and have been involved in our quarterly and annual offsite planning sessions. They are there when you need them and not overly intrusive when you don’t. I feel they are true partners with us and not just investors. They are partners who really care.

    How would you describe life after choosing to partner with Growth Street?

    Partnering with Growth Street provided us the capital and connections to get great people on our team, as well as providing me personally with some peace of mind - even taking a little cash off the table. This allowed me to focus more on the long term growth of the business instead of constantly being in the weeds and worrying about meeting short term obligations both in the business and personally. Growth Street brings a focus on structure and professionalism, which is helping us transform ChildCareCRM.

    Who is better at ping pong, Nate or Steve?

    If you tie both hands behind Nate’s back, definitely Steve.

  • Industry:

    B2B Vertical SaaS; Education

    Pear Deck is on a mission to improve teachers’ lives by making rich, active teaching easy. The company’s SaaS platform is used by school districts, schools, teachers, and students throughout the country. Founders are all former educators​.

    Riley Eynon-Lynch

    Co-Founder and CEO

    Riley Eynon-Lynch

    Co-Founder and CEO

    Why did you choose to partner with Growth Street?

    Growth Street’s culture and values align perfectly with Pear Deck. We are thrilled to welcome them to the Pear Deck family. The partnership will allow us to accelerate growth, invest in product, optimize go-to-market, and remain focused on our primary mission of helping teachers engage all of their students, every day.

    How has Growth Street helped?

    Growth Street helped us choose specific focus points for business success and held us accountable to our goals. They also connect us with a wider industry network, help us with perspectives we don’t have within our own team, and, in a pinch, will negotiate with tough salespeople for us ;)

    What inspired you to start your own company?

    I found a problem shared by a lot of other people, and I thought I could make a good solution to it. It was too exciting not to start, and I’m lucky enough to be in a position that I could just follow my enthusiasm!

    Who is better at ping pong, Nate or Steve?

    I doubt they’d ever finish a game – when Nate is on track to win I bet Steve just raises the goal!

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