While we have seen significant growth over the past few years, I was frustrated knowing that there was more opportunity that we just weren’t capturing. Finding interested investors was not the problem, but I wasn’t just looking for money. I wanted true partners who brought growth expertise to complement our domain knowledge. From the first call, I felt the difference that GSP brought to the table. The entire GSP team is incredibly data-driven and process-driven. Couple that with senses of humor that work well with mine and I knew we would do something special together.

From the beginning, they stressed that I should speak to their current portfolio executives. And actually, those CEOs were reaching out to me on their own. The message was consistent – GSP lets you do what you do best but provides the resources to do it better and faster.

I am fortunate to have a few advisors who I lean on, as well as an amazing cadre of other female CEOs. But, none of them were in our space or had scaled a SaaS company. So while they were and continue to be extremely supportive, their counsel could only take me so far.

I realized that workplace investigations were not being done well in organizations. That causes huge risk for organizations and terrible experiences for employees. No consistency, no standard practices, and absolutely no use of data. At the time, the only tech experience I had was as a user of really bad HR software. But for some reason, I was convinced I could solve the problem. In retrospect, that was nuts. But had I not taken the leap, I wouldn’t be answering these questions today.

At work.

Frankly, this was the one question that almost kept me from deciding to partner with GSP. Sophie’s choice…I’ve got to go with Nate only because I know the reaction that will get from Steve.

As our business grows, we continue to face challenges that are new to us but common for companies that have a similar profile to us. In addition to the capital that allows us to pursue our objectives, Growth Street’s specialized focus allows us to tackle these challenges more quickly and more effectively. Growth Street has been down this road many times before and can help us get to our destination more quickly.

We had several discussions about the specifics of Growth Street's methodology and how exactly they would help us grow. We ensured we were aligned on our desired outcomes for the company. We talked to their portfolio companies to see what they were like to work with day-in and day-out. After all of that, we knew Growth Street was the right partner for Suralink.

While working in public accounting I grew frustrated with the processes we used to interact with clients. They were not only inefficient, they routinely caused serious problems and delays. A much better way seemed obvious, and I’ve always wanted to be an entrepreneur!

At this stage of my life, at the park with my kids, at the pool with my kids, or playing Lego’s and Minecraft with my kids.

If it’s a doubles game, in a non-regulation size room, with no warmup, playing with brand new partners, and playing only to five points… definitely Steve. Any other time, Nate.

I knew we could do more and move faster, but I needed the right partner. Growth Street is that partner for us. We specifically chose to partner with Growth Street because the firm's culture, values, and goals align perfectly with our company's. Partnering with Growth Street allows us to accelerate our growth, invest in our people and industry-leading product, and consider add-on acquisitions to deliver even greater value to our customers.

Partnering with Growth Street has made my life better. Even though we had a profitable and growing business, deep down I was always worried about something. I often felt alone whenever I had an important decision to make. Today, I worry less and spend more time thinking longer term about the business. I’m happier at work. Even more importantly, my wife tells me that I’m noticeably happier and less stressed at home.

I have always sought out entrepreneurs from all types of businesses and at all stages. When I talk to an entrepreneur who’s ahead of me on building their company, I learn how they did it. When I speak with an earlier stage entrepreneur, I get more clarity about my own business from giving them advice about their business.

Strategically, Growth Street helped us complete our first acquisition. We never would have done that without them. Their team has helped us create a scalable sales & marketing technical platform. They have identified key executive hires from their own networks. They also helped us in smaller ways like advising on how to structure a partnership or deal with a tricky customer issue.

I’ve been in the hotel business for most of my life, so not surprisingly, I love visiting hotels and traveling. Closer to home, I ride a Peloton bike most mornings. It gives totally measurable results and allows you to take classes to compete against thousands of people all around the world. It’s the perfect workout for a super competitive person.

I was a frustrated employee and saw companies that became too large to care genuinely for their customers and team members.

Nate – that perfect smile is disarming and makes you want to let him win.

Good, wholesome, really smart guys. Good values. I always look for people who will make proper, well-reasoned decisions. And I look for people who share my values of honesty, transparency and integrity.

As soon as Growth Street invested in us, they jumped in to help improve our organizational structure and position us for growth. Steve and Nate clearly are not your standard investors. They are true partners. Not only do they help us achieve our vision for the company, they care about me personally and about maximizing my success as a founder and entrepreneur.

I’m always working. I integrate my work with my family life; they are not separate activities. I don’t see work as work, but rather as my hobby and lifestyle.

Nate, for sure.

They are engaged, team-oriented, minority investors, who provided capital and expertise to grow the business, and they had the right connections for the next level. It just felt right.

Steve and Nate’s guidance and sometimes “tough love” has made us a better company, and their connections have provided us opportunities we otherwise may have never had. They have helped with marketing strategy, planning and systems, financial budgeting and analysis, coordinated offshore projects we needed done, provided analysis around key hires, managed a small acquisition, and have been involved in our quarterly and annual offsite planning sessions. They are there when you need them and not overly intrusive when you don’t. I feel they are true partners with us and not just investors. They are partners who really care.

Partnering with Growth Street provided us the capital and connections to get great people on our team, as well as providing me personally with some peace of mind - even taking a little cash off the table. This allowed me to focus more on the long term growth of the business instead of constantly being in the weeds and worrying about meeting short term obligations both in the business and personally. Growth Street brings a focus on structure and professionalism, which is helping us transform ChildcareCRM.

If you tie both hands behind Nate’s back, definitely Steve.

Growth Street’s culture and values align perfectly with Pear Deck. We are thrilled to welcome them to the Pear Deck family. The partnership will allow us to accelerate growth, invest in product, optimize go-to-market, and remain focused on our primary mission of helping teachers engage all of their students, every day.

Growth Street helped us choose specific focus points for business success and held us accountable to our goals. They also connect us with a wider industry network, help us with perspectives we don’t have within our own team, and, in a pinch, will negotiate with tough salespeople for us ;)

I found a problem shared by a lot of other people, and I thought I could make a good solution to it. It was too exciting not to start, and I’m lucky enough to be in a position that I could just follow my enthusiasm!

I doubt they’d ever finish a game – when Nate is on track to win I bet Steve just raises the goal!